
I am a mixed-methods UX Researcher, creating digital solutions for B2B and B2C customers

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Hi! I’m Yi, an expert in UX Research and Design
About Me
With five years of experience in the digital product industry, I specialize in conducting research to support user experience design across various domains, including e-commerce and multi-portal-platforms catering to both vendors and consumers. My tenure at HubSpot and Ingram has honed my skills in leading end-to-end research studies, employing a mix of qualitative and quantitative methods to drive actionable insights.